The Redesign of Unilock.com

Background

Joining the Unilock marketing team in 2005. The ask was to bring the 30-year-old brand online.

In order to maximize the reach of the already successful paving stone manufacturer, the leaders at Unilock knew that they needed to have an online presence but wasn’t exactly sure how to get it done.

Challenges

Unilock faced a number of problems that made a digital transformation difficult. Some of which were…

Customers almost unanimously wanted price transparency. But with the nature of the landscaping industry that has a product and labour component, it makes it hard for the manufacturer to communicate what the actual cost to the customer will be.
With sand quality and pigmentation highly localized, along with varying manufacturing plant capabilities, not all products are available to all customers.
Unilock served 3 key segments, home owners, contractors and landscape architects. The website needed to serve all three although their needs and problems are vastly different.

Before

After

Features

Unilock.com main navigation with the first menu item, "About Us" hovered over to reveal the dropdown submenu

Navigation & wayfinding

Main navigation, based on the information architecture created to improve the user’s ability to find what is relevant to them.

A small snippet of the dealer locator to identify nearby dealers where Unilock products can be purchased

Geo-location and dealer locator

Unilock dealers are critical when trying to get customers as accurate representation of colour and texture as possible.

Th dealer locator identifies retailers that sell Unilock products.

Comprehensive global search

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Unilock.com - Accents, borders, and banding

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